SEO for Legal Services
Search Engine Optimization for Legal Services and Law Firms
Are you looking for a way to increase your overall business? The home service industry is no doubt a competitive one and sometimes, gaining that edge over your competition is exactly what’s needed to boost profits and the longevity of your brand.
In order to garner and maintain visibility, SEO services for your business are necessary. Not only will it increase the number of eyes on your brand, but it is proven to convert them into returning customers.
At Venture Media, our roster of home service experts will develop and employ an effective SEO strategy, customized specifically to your business and services. Don’t sit back and wonder how you can increase your visibility as your competitors are pulling ahead, develop an SEO strategy and run away with the competition.
It is time to stop wondering why your business isn’t bringing in the traffic you think it should be and deploy an SEO campaign that works. Without proper SEO, many potential customers would never even know your business exists— nevermind become a customer.
We are a team of experts, specializing in legal service SEO that is proven to grow businesses. We only work with businesses that we are confident we can bring a positive return on investment to. We will conduct an analysis of your services and develop an SEO strategy that is specific to you. With it, comes more eyes on your business and more paying customers.
SEO For Your Law Firm
A well-oiled SEO campaign will give you more opportunity as a proven expert in your field to increase your visibility and therefore, your profits. At Venture Media, we will enact a strategy that ranks your site higher in search engines from prospective customers.
Improving your website to contain more relevant content will give you the edge over your competition. At the end of the day, your goal should be to show up high in search results and it is our job to make that happen for you through our SEO services designed specifically for your business.
It Starts With Keyword Research
Discover which keywords and terms are most impactful for your business in order to develop an SEO strategy that can be used to effectively promote your services.
- Search terms that are specific to your offered services
- Keywords that are used in searches with purchasing intent
- Brand terms— which are keywords that contain your brand name or other trademarked terms
In addition, you’ll want to consider long-tail keywords and local keywords.
Look at Your Competitors
Even if it feels strange, you should be studying your competitors and their site. Part of your SEO strategy must include analyzing what your competition does well and what they do poorly. Without understanding your rivals, a successful SEO campaign becomes more difficult.
A competitor analysis examines your competitor’s website, target audience, current ranking positions, content marketing efforts and backlink profile.This teaches you how to increase traffic on your website and therefore, provide your services to more customers.
After you take a look at your competitors, it’s time to optimize your site for conversions.
Optimize For Conversions
Investing in great content, designing an attractive and usable website and developing an SEO strategy doesn’t necessarily mean the campaign is finished. It is crucial that these increased efforts convert the uptick in traffic into new customers.
Keep a close eye on conversion factors such as:
- Analytics: See what’s performing well and what needs to be improved upon
- Advanced Page Design: Guide visitors’ attention to a specific area of your web page in order to influence their interaction with a form or phone number
- Content: Help potential customers find answers to their questions and learn more about your services
- Heat Mapping: Track site visitors’ actions in order to improve user experience
Great SEO for home services doesn’t stop there— it should go beyond on-site strategies.
Focusing on Local Search
The entire world of SEO might seem like a daunting competition, so why not focus your efforts on competing with the businesses that are local to you? Our Legal Service SEO experts will focus on targeting an audience that is more likely to book your services and return as a paying customer. We make a distinct effort to target a local audience using keyword research and SEO strategies.
Using localization practices, your business will appear at the top of search results every time someone in your area searches “legal services near me” or “law firms near me.”
The process of building links is time consuming, but we will do all the work for you using a number of things that are standard when building links, including:
- Broken link building – includes finding 404 pages to re-write old posts and contacting the sites that are still linked to the old URL
- Guest blogging – finding and engaging guest bloggers to make guest posts that include a link to your website
- Creating linkable assets – resources that would be beneficial for other websites to link to and spreading the word about your services and expertise
Monitor and Track Your SEO Results
It is paramount to track your local SEO campaign’s performance so that you can identify areas that need work. There are several ways to track your results, but these three metrics are the most crucial:
The higher your ranking and visibility, the more likely prospects will find your site. The better your SEO efforts, the higher your ranking and the better your visibility. This is critical considering that only a quarter of web users ever look past the first page of search results.
Google Analytics helps to easily track your website traffic. You can see your total traffic, the traffic for each specific web page and how many of your site’s visitors come from Google search.
You can track and measure conversions for both your website and phone channels. Once you identify your conversions, you can analyze which of your pages is working as expected and which ones need improvements.