SEO for Home Services
Search Engine Optimization for Home Services
Are you looking for a way to increase your overall business? The home service industry is no doubt a competitive one and sometimes, gaining that edge over your competition is exactly what’s needed to boost profits and the longevity of your brand.
In order to garner and maintain visibility, SEO services for your business are necessary. Not only will it increase the number of eyes on your brand, but it is proven to convert them into returning customers.
At Venture Media, our roster of home service experts will develop and employ an effective SEO strategy, customized specifically to your business and services. Don’t sit back and wonder how you can increase your visibility as your competitors are pulling ahead, develop an SEO strategy and run away with the competition.
Do you feel as if your expertise isn’t bringing in the amount of business that it is worth? It’s no doubt that you’re good at what you do, but without a proper SEO campaign it can be difficult for people to find out about your services.
We are a team of experts, specializing in home service SEO that is proven to grow businesses. We only work with businesses that we are confident we can bring a positive return on investment to. After analyzing your services and current site, we will develop an SEO strategy that will put more eyes on your business, and therefore, bring more profits your way.
Home Service SEO: It Makes a Difference
A successful SEO campaign allows for you as a home service expert to better promote your business by ranking higher on search engines from prospective customers. Great SEO can also give businesses an advantage over the competition through better, more relevant content that will grab people’s attention.
Begin With Keyword Research
- Search terms that are specific to your offered services
- Keywords that are used in searches with purchasing intent
- Brand terms— which are keywords that contain your brand name or other
- trademarked terms
Look at Your Competitors
Don’t hesitate to look at your competition. Part of your SEO strategy should involve studying what your competitors are doing well and what they need work on.
Skipping this step is a missed opportunity to gather important information that could be used to grow your business. How do you expect to beat someone you haven’t even taken a look at?
A competitor analysis examines your competitor’s website, target audience, current ranking positions, content marketing efforts and backlink profile.This teaches you how to increase traffic on your website and therefore, provide your services to more customers.
After you take a good look at your competitors, it’s time to optimize your site for conversions.
Optimize For Conversions
Investing in great content, designing an attractive and usable website and developing an SEO strategy doesn’t necessarily mean the campaign is finished. It is crucial that these increased efforts convert the uptick in traffic into new customers.
Keep a close eye on conversion factors such as:
- Analytics: See what’s performing well and what needs to be improved upon
- Advanced Page Design: Guide visitors’ attention to a specific area of your web page in order to influence their interaction with a form or phone number
- Content: Help potential customers find answers to their questions and learn more about your services
- Heat Mapping: Track site visitors’ actions in order to improve user experience
Great SEO for home services doesn’t stop there— it should go beyond on-site strategies.
Focusing on Local Search
Competing with the entire world of SEO might seem daunting, but what about focusing on competing locally? Our Home Service SEO experts focus on the importance of targeting the exact audience that will book your home service expertise. A special effort is made to directly target your local audience with our keyword research, search engine optimization, and other SEO strategies.
Using localization practices, your business will appear at the top of search results every time someone in your area searches for a service you offer near them.
The process of building links is time consuming, but we will do all the work for you using a number of things that are standard when building links, including:
- Broken link building – includes finding 404 pages to re-write old posts and contacting the sites that are still linked to the old URL
- Guest blogging – finding and engaging guest bloggers to make guest posts that include a link to your website
- Creating linkable assets – resources that would be beneficial for other websites to link to and spreading the word about your services and expertise
Monitor and Track Your SEO Results
It is paramount to track your local SEO campaign’s performance so that you can identify areas that need work. There are several ways to track your results, but these three metrics are the most crucial:
The higher your ranking and visibility, the more likely prospects will find your site. The better your SEO efforts, the higher your ranking and the better your visibility. This is critical considering that only a quarter of web users ever look past the first page of search results.
Google Analytics helps to easily track your website traffic. You can see your total traffic, the traffic for each specific web page and how many of your site’s visitors come from Google search.
You can track and measure conversions for both your website and phone channels. Once you identify your conversions, you can analyze which of your pages is working as expected and which ones need improvements.