SEO for Dermatologists
A digital marketing strategy for dermatologists is one of the smartest ways to get the word out about your practice. It’s an easy, affordable, and sustainable way to expand your practice. The internet is where more people seek healthcare services, and nearly all choose online results over offline ones. Our SEO strategy is designed to optimize your business website so that when potential patients search for a service you offer, they find your website
Search engine optimization (SEO) can help improve your rankings in search engine results so that more patients can find and contact your practice to make an appointment.
Digital Marketing and SEO for Dermatologists
A digital marketing strategy for dermatologists is one of the smartest ways to get the word out about your practice. It’s an easy, affordable, and sustainable way to expand your practice in an industry that is increasingly competitive. The internet is where more people seek healthcare services and in this day and age, nearly all choose online results over offline ones. Our SEO strategy is designed to optimize your business’ website so that when potential patients search for a service you offer, they land at your site.
Search engine optimization (SEO) can help improve your rankings in search engine results so that more prospective patients can find your website.
It’s simple: More eyes on your site means more appointments and more appointments means more sales.
Dermatologist Marketing Services
We at Venture Media provide dermatologists with marketing services specially designed, tested and proven to scale marketing efforts and increase appointment bookings. Our programs are easy to integrate and allow physicians to focus on patient care.
Begin With Keyword Research
Discover which keywords and terms are most effective for your practice in order to develop your SEO strategy. This includes:
- Search terms that are specific to your service— topics for blogs typically work well
- Keywords that are used in searches with purchasing intent
- Brand terms— which are keywords that contain your brand name or other trademarked terms
In addition, you’ll want to consider the best patient interest topics, decision stage topics, long-tail keywords and local keywords.
Take a Look at Your Competitors
Don’t be afraid to look at your competition— think of it as studying. Part of your SEO strategy should involve examining what your competitors are doing well and what they are doing poorly.
Failure to examine competitor marketing strategies is a missed opportunity to gather important data and to grow your dermatology practice’s marketing strategy. How can you ever beat someone you haven’t taken a good look at? You can’t.
A skincare competitor analysis examines your competitor’s website, target audience, current ranking positions, content marketing efforts and backlink profile. This allows you to better learn how to improve your site traffic and therefore, your brand as a whole.
After gathering information about keywords and analyzing your competitors, it’s time to optimize your website.
Optimize for Conversions
Investing in premium content, designing a top-of-the-line website, and designing an SEO strategy doesn’t mean the campaign is complete. It is essential that these internet marketing methods convert that increased traffic into new patients.
Keep a close eye on conversion factors such as:
- Analytics: See what’s performing well and what needs to be improved upon
- Advanced Page Design: Guide visitors’ attention to a specific area of your web page in order to influence their interaction with a form or phone number
- Content: Help potential patients find answers to their questions and learn more about your practice
- Heat Mapping: Track site visitors’ actions in order to improve user experience
Great SEO for dermatology doesn’t stop there— it should go beyond on-site strategies.
Focusing on Local Search
Competition with an entire world’s worth of SEO might appear challenging, but what about the competition just in your area? Our dermatology SEO experts know the importance of targeting the exact audience that might walk into your clinic and book an appointment. A special effort is made to directly target your local audience with our keyword research, search engine optimization, and other SEO strategies.
Using localization practices like Google My Business, local video testimonials, and pay-per-click for dermatologists, your clinic will appear at the top of search results every time someone near you searches for skin care services.
The process of building links is time consuming, but we will do all the work for you using a number of things that are standard when building links, including:
- Broken link building— includes finding 404 pages to re-write old posts and contacting the sites that are still linked to the old URL
- Guest blogging— finding and engaging guest bloggers to make guest posts that include a link to your website
- Creating linkable assets— resources that would be beneficial for other websites to link to and spreading the word about your practice and expertise
Monitor and Track Your SEO Results
It is crucial to track your local SEO campaign’s performance so that you can identify areas that need work and determine where to focus. There are several ways to track your results, but these three metrics are the most crucial:
The higher your ranking and visibility, the more likely prospects will find your site. The better your SEO efforts, the higher your ranking and the better your visibility. This is critical considering that only a quarter of web users ever look past the first page of search results.
Google Analytics helps to easily track your website traffic. You can see your total traffic, the traffic for each individual web page and how many people make their way to your site through Google search results.
You can track and measure conversions for both your website and phone channels. Once you identify your conversions, you can analyze which of your pages have the lowest and highest conversion rates.
How can dermatology SEO services increase sales?
SEO for dermatologists increases your website’s visibility on results pages. By optimizing your content, keywords, user experience, local search and lead generation strategies, your website becomes more likely to be visible on search engines— leading to more potential clients clicking on your website.
Increased visibility on the internet is great, but it’s strong patient relationships that allow a practice to thrive. Success is measured in terms of conversions and long-term loyal patients who look to you for their skin care needs.
In an environment as competitive as dermatology, SEO is necessary. Making sure your practice is optimized with the best keywords, content and links is a great way to always be a step ahead of your competition. At Venture Media, we guarantee to create an effective SEO campaign that exceeds your expectations.
Our skin-care-marketing experts not only provide excellent advice, but also help you increase your lead generation by discussing all of the obstacles you face and what you can do to overcome them.