Dentist SEO: Professional Dental SEO Services
In order to maintain visibility in the dental industry as a whole, dental practices must employ SEO in order to build trust and loyalty amongst prospective patients.
It is important for dentists to stand out on search engine results and maintain a website that is both engaging and informative. Because dentistry is competitive, you must show potential patients why your practice is the best in the area. Put your expertise on display!
Get New Patients With Our Dentist SEO Services
Would you like to gain more patients and generate more revenue? We are a marketing agency tailored exclusively to fit the needs of dentists, providing services which are proven to grow dental practices.
We only work with practices that we are certain we can bring a positive return on investment to. Before we propose the start of any campaign, we conduct a complimentary ROI analysis to find the areas of potential growth. From there, we create a custom-fit campaign just for you.
With our transparent reporting policy you’ll know exactly what is happening, when it’s happening, and what’s to come.
Dental SEO Services: Why does it matter?
With a successful SEO campaign, a dental practice can better promote themselves by ranking higher on Google searches from prospective patients. Successful SEO can also give dental practices an advantage through better, more relevant content that’s apt to capture people’s attention.
Begin With Keyword Research
Discover which keywords and terms are most effective for your practice in order to develop your SEO strategy. This includes:
- Search terms that are specific to your service— topics for blogs typically work well
- Keywords that are used in searches with purchasing intent
- Brand terms— which are keywords that contain your brand name or other trademarked terms
In addition, you’ll want to consider the best patient interest topics, decision stage topics, long-tail keywords and local keywords.
Take a Look at Your Competitors
Don’t be afraid to look at your competition— think of it as studying. Part of your SEO strategy should involve examining what your competitors are doing well and what they are doing poorly.
Failure to examine competitor marketing strategies is a missed opportunity to gather important data and to grow your dental practice’s marketing strategy. How can you ever beat someone you haven’t taken a good look at? You can’t.
A competitor analysis examines your competitor’s website, target audience, current ranking positions, content marketing efforts and backlink profile. This allows you to better learn how to improve your site traffic and therefore, your brand as a whole.
After gathering information about keywords and analyzing your competitors, it’s time to optimize your website.
Optimize for Conversions
Investing in premium content, designing a top-of-the-line website, and designing an SEO strategy doesn’t mean the campaign is complete. It is essential that these internet marketing methods convert that increased traffic into new patients.
Keep a close eye on conversion factors such as:
- Analytics: See what’s performing well and what needs to be improved upon
- Advanced Page Design: Guide visitors’ attention to a specific area of your web page in order to influence their interaction with a form or phone number
- Content: Help potential patients find answers to their questions and learn more about your practice
- Heat Mapping: Track site visitors’ actions in order to improve user experience
Great SEO for dentistry doesn’t stop there— it should go beyond on-site strategies.
Focusing on Local Search
Competition with an entire world’s worth of SEO might appear challenging, but what about the competition just in your area? Our dentistry SEO experts know the importance of targeting the exact audience that might walk into your clinic and book an appointment. A special effort is made to directly target your local audience with our keyword research, search engine optimization, and other SEO strategies.
Using localization practices like Google My Business, local video testimonials, and pay-per-click for dentists, your clinic will appear at the top of search results every time someone near you searches for dental-care services.
The process of building links is time consuming, but we will do all the work for you using a number of things that are standard when building links, including:
Broken link building— includes finding 404 pages to re-write old posts and contacting the sites that are still linked to the old URL
Guest blogging— finding and engaging guest bloggers to make guest posts that include a link to your website
Creating linkable assets— resources that would be beneficial for other websites to link to and spreading the word about your practice and expertise
Monitor and Track Your SEO Results
It is crucial to track your local SEO campaign’s performance so that you can identify areas that need work and determine where to focus. There are several ways to track your results, but these three metrics are the most crucial:
The higher your ranking and visibility, the more likely prospects will find your site. The better your SEO efforts, the higher your ranking and the better your visibility. This is critical considering that only a quarter of web users ever look past the first page of search results.
Google Analytics helps to easily track your website traffic. You can see your total traffic, the traffic for each individual web page and how many people make their way to your site through Google search results.
You can track and measure conversions for both your website and phone channels. Once you identify your conversions, you can analyze which of your pages have the lowest and highest conversion rates.
SEO for Dentists: How to Reach More Patients Online
Many dentists are learning to market their practices online by redesigning their websites to communicate with patients, attract new ones and using social media to increase their reach. However, these efforts are rendered useless if not optimized for search engines.
Long gone are the days of searching for a new dentist using yellow pages. Nowadays, everyone’s first stop is Google when it comes to finding a new dental practice. Studies show that most people don’t look past the first page of results, so sites that don’t rank high on Google are often ignored. Whether you’re new to the profession or run a longstanding practice, SEO for dentists is essential to finding new patients and keeping them.
Our dental-marketing experts have what’s needed to help your practice. We don’t just take a cookie-cutter approach. Instead, we work to create a customized, tailored-to-you SEO strategy which produces tangible results that you will notice immediately.
Call us today to schedule a free discovery call!