SEO for Plastic Surgeons and Cosmetic Surgeons
If you are a plastic surgeon, you know how important it is to be found on Google. The better your ranking in Google search results, the more new patients you will get. That means more business for your practice. It’s an easy way to increase your revenue and improve your online marketing for plastic surgeons.
Search engine optimization (SEO) is the method that you employ to make your website visible and more appealing to search engines. It is all about optimizing your site for the search engines so that they can easily crawl and index it. When you optimize your site for top search engines, you can easily drive huge amounts of traffic to your website.
SEO for Plastic Surgery: Getting Your Practice the Traffic It Deserves
Despite your best efforts, it can be difficult to curate an online presence that works. You may be the best plastic surgeon, but without a solid SEO campaign, you might end up losing out to your competitors. An SEO firm for plastic surgery can help you elevate your message and generate more leads with the power of organic search— which accounts for the majority of referrals for plastic surgeons.
Many people interested in plastic surgery take to the internet to locate qualified plastic surgeons. Whether it be breast implants, soft tissue augmentation or something else, most people’s first step will be a simple Google search. We make sure that when patients are seeking information about their desired procedure, they end up on your website.
Optimized for Success: Increase Website Google Rankings
In order to edge out your competition, there are specific SEO tactics you need to incorporate into your digital marketing strategy. This includes ranking higher in both organic and local search results to reach more potential patients.
Begin With Keyword Research
Discover which keywords and terms are most effective for your practice in order to develop your SEO strategy. This includes:
- Search terms that are specific to your service— topics for blogs typically work well.
- Keywords that are used in searches with purchasing intent.
- Brand terms— which are keywords that contain your brand name or other trademarked terms.
In addition, you’ll want to consider the best patient interest topics, decision stage topics, long-tail keywords and local keywords.
Take a Look at Your Competitors
Don’t be afraid to look at your competition— think of it as studying. Part of your SEO strategy should involve examining what your competitors are doing well and what they are doing poorly.
Failure to examine competitor marketing strategies is a missed opportunity to gather important data and to grow your plastic surgery practice’s marketing strategy. How can you ever beat someone you haven’t taken a good look at? You can’t.
A plastic surgery competitor analysis examines your competitor’s website, target audience, current ranking positions, content marketing efforts and outbound link profile. This allows you to better learn how to improve your site traffic and therefore, your brand as a whole.
After gathering information about keywords and analyzing your competitors, it’s time to optimize your website.
Optimize for Conversions
Investing in premium content, designing a top-of-the-line website, and designing an SEO strategy doesn’t mean the campaign is complete. It is essential that these internet marketing methods convert that increased traffic into new patients.
Keep a close eye on conversion factors such as:
- Analytics: See what’s performing well and what needs to be improved upon
- Advanced Page Design: Guide visitors’ attention to a specific area of your web page in order to influence their interaction with a form or phone number
- Content: Help potential patients find answers to their questions and learn more about your practice
- Heat Mapping: Track site visitors’ actions in order to improve user experience
Great SEO for plastic surgery doesn’t stop there— it should go beyond on-site strategies.
Focusing on Local Search
Competition with an entire world’s worth of SEO might appear challenging, but what about the competition just in your area? Our plastic surgery SEO experts know the importance of targeting the exact audience that might walk into your clinic and book an appointment. A special effort is made to directly target your local audience with our keyword research, search engine optimization, and other SEO strategies.
Using localization practices like Google My Business, local video testimonials, and pay-per-click for plastic surgeons, your clinic will appear at the top of search results every time someone near you searches for plastic surgery services.
The process of building links is time consuming, but we will do all the work for you using a number of things that are standard when building links, including:
Broken link building— includes finding 404 pages to re-write old posts and contacting the sites that are still linked to the old URL
Guest blogging— finding and engaging guest bloggers to make guest posts that include a link to your website
Creating linkable assets— resources that would be beneficial for other websites to link to and spreading the word about your practice and expertise
Monitor and Track Your SEO Results
It is crucial to track your local SEO campaign’s performance so that you can identify areas that need work and determine where to focus. There are several ways to track your results, but these three metrics are the most crucial:
The higher your ranking and visibility, the more likely prospects will find your site. The better your SEO efforts, the higher your ranking and the better your visibility. This is critical considering that only a quarter of web users ever look past the first page of search results.
Google Analytics helps to easily track your website traffic. You can see your total traffic, the traffic for each individual web page and how many people make their way to your site through Google search results.
You can track and measure conversions for both your website and phone channels. Once you identify your conversions, you can analyze which of your pages have the lowest and highest conversion rates.
Plastic & Cosmetic Surgeons need search engine optimization
Search engine optimization is different from paid google ads. SEO means optimizing your website and content so that google sees you as the authority on relevant searches like ‘San Francisco liposuction,’ ‘rhinoplasty surgeon near me,’ or ‘best type of facial filler for women’. Why is ranking well in google for plastic surgeons so important? Because research shows that on average, 51% of website traffic comes from search results. If you are not ranking well, you are missing out on those clicks.
Optimizing a website for search engine ranking is a technically complex process involving a website’s structure, on and offsite links, coding optimizations and a focus on content. We know what your prospective patients near you are searching for, and we know how to boost your organic google rankings. The majority of people research online before making a buying decision, so you need to be there from the point they find you on google searching for cosmetic procedures. SEO for plastic surgeons can be one of the most cost effective aspects of your marketing strategy, as SEO results are long lasting.
Our plastic surgery SEO experts have the tools to help you work harder for your practice. We don’t just use a cookie-cutter approach – we work to create a customized, tailored SEO strategy that produces real world results for you.